LUV SOUL
Luv Soul is a niche music and events company dedicated to providing Neo-Soul music fans with a unique space to connect, socialise and immerse themselves in an atmosphere of ambient, soulful sounds.
Our Role: Social media strategy | Idea generation | Videography | Photography | Video Editing| Interviewing.
Social Media Strategy
To elevate Luv Soul's brand identity and audience engagement, we developed the concept titled #MySoulLuvz—as hashtag strategy and creative play on the brand's name.
Authentic Brand Connection
Our first objective was to enhance brand connection and loyalty. We navigated this by appealing to the introspective nature of Luv Soul’s audience through this campaign. This created a deeper emotional connection, encouraging guests to reflect on and share the things that resonate with their soul.
Boost Engagement
We introduced #MySoulLuvz as both a hashtag strategy and a call to action, prompting social media audience to comment and share what their “soul loves” fostering community interaction.
Photography / Videography
To capture the essence of Luv Soul's events, we used a Sony ZV-E10 paired with a Tamron 24-70mm lens. This combination allowed us to create high-quality, visually compelling content tailored for Instagram, showcasing the intimate and vibrant atmosphere of the brand's events.
The entire event was captured on video and edited into short clips to be posted on Luv Soul’s TikTok and Instagram page.