Atelier Mara
E-commerce design for a boutique retailer.
The brief
A boutique retailer with a loyal local following and an online store that failed to carry the in-store feeling. The brief: translate warmth and curation into a digital experience that converts.
Delivered
- UX audit & customer journey mapping
- E-commerce design & build
- Conversion-focused checkout
- Art direction for product photography
- Analytics & post-launch optimisation
Our journey.
Step 1
Audit & journeys
We mapped every customer journey and found where browsers fell away: slow discovery, cluttered categories, and a checkout that asked too much, too soon.
Step 2
Experience design
A redesigned storefront built around curation: edited collections, generous photography, and a checkout reduced to its essentials.
Step 3
Launch & measure
Phased launch with analytics from day one, engagement up forty percent and basket abandonment markedly down.
“It finally feels like walking into our shop. Online revenue has never been stronger.”